Before we dive into August news, we have a fun fact, especially for our history buffs. You might remember how a theft helped turn Leonardo da Vinci’s Mona Lisa into a global icon, fueled by widespread media coverage. To jog your memory: on Aug. 21, 1911 … read more
If you want to boost your company’s bottom line, Josiah Roche may be the person to call because he has a track record of turning online clicks into profit. As Roche puts it, “I know how to make them money,” a goal many businesses share when they spend … read more
Press releases have evolved from attracting only media and the public to helping brands get their content into AI systems. This is the third part of a series that explores AEO, GEO, and why visibility in AI search matters more than ever. After reading the … read more
It takes vision not only to create groundbreaking technology, but also to help the world understand it. Building credibility, positive public perception and awareness for technology brands that have stood the test of time requires far more than advertising … read more
What happens when executives, marketing leaders, data scientists, developers, media researchers, editors and customer service staff all gather in Europe? Productive discussions. Big ideas. Strategic planning. Unforgettable memories. Beyond the … read more
Being a one-man band doesn’t mean your business can’t grow. With the right tools and strategies, solo entrepreneurs can build scalable businesses. “Solo entrepreneurship isn’t a hobby. It’s a real business model,” says Ramon Ray, a serial entrepreneur, … read more
Hey! We hope summer has been treating you well and that your press releases have landed on plenty of news sites. Throughout July, our team at Newsmatics, the parent company of EIN Presswire, gathered in Central Europe for workshops and brainstorming … read more
Originally published by the Forbes Communications Council, this article was written by Jeremy Fields, vice president of corporate development at Newsmatics, which owns EIN Presswire. In my previous article on generative engine optimization (GEO), I … read more
AI search is already changing how people discover brands, and this piece explains why showing up in AI‑generated answers is becoming critical for shaping and protecting brand narratives. It also breaks down why waiting to adapt is costly for brands. This … read more
Pam Perry, CEO of Pam Perry PR, joins the first episode of our new video podcast, Heard on the Streets, to break down the shift from SEO to GEO, Generative Engine Optimization, and what it takes to stay visible as AI tools like ChatGPT and Gemini become … read more
Many companies and brands are eager to appear on Wikipedia, an online encyclopedia that can amplify visibility and, for some, carry a sense of prestige. But a common question is how to get a Wikipedia page. And as artificial intelligence reshapes … read more
Hello 👋 Time really does fly. Hard to believe it’s already been a year since our debut edition of EIN Essentials. Fast forward, and we now have launched the EIN Presswire blog on our website, where you can find our Substack content including exclusive … read more
A press release isn’t meant to live only on your website. It also serves as a tool designed to get your news in front of the right audience. Making press release distribution part of your overall public relations strategy is a smart way to increase … read more
Lindsay Bennett knows a thing or two about storytelling. What’s difficult for some people in communications, she has figured out how to do: turn company announcements and product launches into compelling stories that lead to media coverage. Like Bennett, … read more
AI search is already changing how people discover brands, and this piece breaks down why Cassie Clark’s Freshness, Structure, and Authority model now determines who gets cited in AI‑generated answers. This is the first part of a series that will explore … read more
The industry is shifting fast, and communicators and marketing professionals are eyeing a slew of national conferences in 2026 designed to help them stay ahead of the paradigm shift. Many of these gatherings are doubling down on common themes shaping … read more
Francesco Marconi, an early AI newsroom pioneer, explains how artificial intelligence is transforming journalism and PR. He also outlines why communicators must structure content for AI systems that now read and rank information before humans. Newsrooms … read more
In today’s information age, news is everywhere, from social media to websites, giving journalists countless story ideas and sources to draw from. They can quickly find breaking developments, trends, or quotes to include in their stories. Still, one tool … read more
Hello! We hope you were able to flood media outlets with your news in May! The team at EIN Presswire appreciates you choosing us as a trusted tool for news distribution that results in both media coverage and AI visibility. To show our appreciation, we’ve … read more
The newsroom is shrinking. Since 2005, the newspaper industry has lost nearly two-thirds of its journalists. Nearly 15,000 media jobs were eliminated in 2024 alone. The reporters who remain are stretched thin, covering more ground with fewer resources. For … read more
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