Nov 11, 2009 (PRN): Webtrends, an enterprise customer intelligence company and InetAsia, a leading independent internet consultancy, announced today the launch of a new web analytics managed service based in Asia-Pacific. Otherwise known as Webtrends Managed Services (WMS), it is the only platform in the region to offer a proven data collection environment combined with web analytics, customer reporting, training and digital marketing consulting - all without the need for investment in hardware or infrastructure.

Based in a time-tested data centre located in Hong Kong, WMS specifically caters to organizations within the region looking for an efficient and cost effective web analytics managed solution by minimizing application management and infrastructure expenditure.

According to research analyst Frost & Sullivan, the total Asia Pacific managed services market is expected to grow at a Compounded Annual Growth Rate (CAGR) of 10.5 percent from 2004 to 2011, to potential revenues of about USD 2.3 billion by 2011. The impetus for adoption of managed services comes about through a number of factors; key among them being cost savings and expertise.

"Managed services are gaining strong traction globally. Our aim is to provide customers with access to world class services using the latest technologies on a leasing model, offering competitive advantage at low risk," said James McDermott, VP Partnerships, Webtrends. "Without having to worry about IT investments and hardware strategy, our customers will be more focused on getting better returns from their online and web based marketing campaigns."

WMS effectively reduces the cost of ownership through the minimization of application management and infrastructure expenditure, as it requires no hardware purchase or internal management resources to run the programme. Through accurate tracking of website behaviour and extensive business and technical consultation, WMS generates 80 percent more meaningful web analytics reports than traditional web server log files.

The WMS data centre in Hong Kong caters to businesses around the region, and each client is backed by a formal support structure with a dedicated team of professionals. WMS customers will receive a monthly update of InetAsia's Webtrends Summary Report, which will highlight key statistics and recommendations in an easy-to-read format.

Tools such as web analytics are crucial in enabling organizations to differentiate their online services from competitor sites, thereby maximizing online revenue and reducing customer frustration in a cost-effective manner.

Gregory Smyth, Chief Executive Officer, InetAsia, said, "As Web 2.0 becomes a core component of doing business, having a set of data and understanding the information at hand creates a significant difference in the value analytics bring to an organization. Webtrends Managed Services pushes the frontier of this challenge by getting sophisticated, easy-to-use and easy-to-customize analytics up and running very quickly."

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